
The
Indy Racing League has been a champion of
ethanol. They are still the only racing series to use biofuels. This has been a win for the Indy Racing League, because of the perception that ethanol is produced from corn grown in our heartland.
On another front we have Brazil, perhaps the most important market for auto racing. Auto racing is more popular in Brazil than any other country, and with a diverse population and growing economy, it's an ideal fit for companies who want to promote their wares to Brazil.
Indy would love to capture more Brazilian sponsorship and expand their brand outside of North America. A major Brazilian sponsor would increase the chances of having a race in South America as well as attracting the diehard Brazilian Formula One fans to IndyCar.
Ironically one of the major products of Brazil is ethanol, specifically ethanol created from sugar cane which yields far better results than corn grown ethanol.
Now the IRL is faced with the quandary of using American fuel suppliers or Brazilian fuel suppliers to provide them with racing fuel. In these economic times it's tempting to steer away from the American ethanol producer whom, let's face it, has been highly subsidized by the US government. Today corn grown ethanol is popular as we go green, but sugarcane ethanol shows much higher promise. In the long run there's a strong chance that the Brazilian and other South American suppliers of ethanol will be the dominant player in a global market.
I think it's great that the Indy Racing League has dedicated itself to providing tremendous entertainment for Americans, but in the long run it helps the league, the teams, and the technology to act more globally.
If you were faced with our current economy, and were president of the IRL, tell us how you would feel about allowing a Brazilian company to supply ethanol and become a featured sponsor.